USA Today posted an article this week regarding Sprint’s “Cable’s Cell Phone Service”. Add to that the AT&T television commercials that promote all three screens for program viewing (TV, Laptop, Cell Phone). I am watching these trends with great interest because it signals the commercial beginnings of the interactive media channel consolidation that has been quietly taking place behind the scenes for several years. So now the real question is how long before consumers make the shift and consolidate their services.
I believe the following 4 things must happen to gain widespread adoption:
- With more to lose, service providers may be willing to spend a little more time and effort on customer service - easier
- A single interface – cable, mobile phone and Internet are all bi-directional, interactive channels. If I can access my content the same way across all three devices, that rocks – faster & easier
- And if the consolidation of all three includes a common back-end infrastructure, then it should be less expensive for me – cheaper
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